How Golf Influencers Make Money

Ever wondered how golf influencers—especially the hottest female golf influencers—turn their swings into income? Here’s a down-in-the-grass peek. No polish, just me rambling and dropping in insight, like I’m journaling after a round. They aren’t just taking selfies on the green. They’re marketing machines with pitching wedges. Behind those clips of clean swings are analytics, emails, sponsorship decks. It’s a full-time gig, even if it looks like a relaxed 9-hole walk. It all starts with building trust in a niche that was once stiff and closed off.

What Actually Golf Influencers Do

They post reels, share swing tips, talk gear. There’s collabs, sometimes travel to fancy courses. All that. But at the core, they’re showing their journey—good days, bad days, miss-hit and that perfect fade. Most of the time, they keep the vibe chill and human. Missed shots aren’t deleted. That’s kind of the point. Audiences want progress, not perfection. When you follow someone for months, you get invested in how they’re playing, what new driver they switched to, how their putting evolved.

Female Golf Influencers – Why They Matter

Women golf influencers have brought fresh voice, fresh style. No longer the “boys club.” They talk shoes, fashion, mindset, and balance that with club fitting tips. Turns out—audience loves it. Makes golf feel more inclusive. They give space for others to feel like they belong, too. A lot of women viewers were silent fans for years, now they comment, ask questions, join the community.

And brands are absolutely watching that shift. Because when engagement goes up, so does monetization potential. It’s that simple. But with visibility comes pressure—and sometimes, controversy. The influencer space isn’t always smooth sailing. For more on that side of the industry, see the truth behind influencer gone wild clips.

Monetization Channels

• Brand sponsorships
  Companies pay cash or gear for shout-outs. It could be apparel, gloves, rangefinders—you name it. Usually, it starts with free stuff, then turns into paid gigs. Some will get exclusive deals with golfwear brands, pushing new releases each season. Think of it like influencer ambassadorship, but with Titleist hats instead of makeup.
• Affiliate links
  Link you click, they earn. Especially shirts, training aids, even supplements for recovery. It’s passive-ish income, but it adds up. Especially if the influencer builds trust. People click what they believe in. So the key is honest reviews, or clever demo videos that convert without feeling too salesy.
• YouTube ad revenue
  Longer swing vids, travel diaries—ads run, they get a cut. This requires regular uploads and high watch time. But YouTube still pays better than most platforms. Especially for golf content, which is considered evergreen. A two-year-old putting drill can still pull thousands of views every month.
• Golf clinics + online coaching
  Booked through their page. Some do 30-minute Zoom swing reviews for, say, $50. In-person sessions can run higher. And since trust is already there via social media, people feel confident buying these mini lessons. Especially new players who feel too intimidated for a country club pro.
• Merch
  T-shirts, hats, even funny socks. Could be minimalist logo or inside-joke. If the influencer has a signature phrase or quirky vibe, merch becomes more than a product—it’s a badge. Fans love repping their favorite golfer just like a band tee.
• Paid app content
  Some influencers launch Patreon or their own training app—exclusive drills, early vids. Others join platforms like Skillest. Either way, it’s gated content that deepens engagement. It’s also more predictable income, unlike brand deals that can be hit-or-miss.

Turn on traffic, get eyeballs, welcome to side hustle turned real hustle. But it takes time to dial it all in. Golf is a slower burn niche. But once it’s lit, it’s solid.

Who Are The Top Golf Influencers?

Let’s casually run through a few names, no ranking stars. These aren’t just social media celebs—they’re full-blown creators. What separates them isn’t just swing power or outfits. It’s how they connect. How they storytell between strokes. And yeah, a bit of swagger doesn’t hurt.

Top Golf Influencers You Should Know

1. Paige Spiranac – maybe the most talked-about. She’s everywhere: Instragram, YouTube, TV. Does everything. From trick shots to Q&A vids, she balances personality and professionalism like few can. She doesn’t try to be a tour pro, she tries to connect—and it works.
2. Cheyenne Woods – She blends tour insight with lifestyle posts. Cool balance. She adds credibility with every post, but keeps it approachable. Her collabs with big brands give a polished edge, but her real strength is being authentic.
3. Paula Craven – Not super-famous yet, but growing fast, especially among female golf influencers. She’s got this calm, almost meditative content style that clicks. Her content feels like a golf retreat, not a sprint.

Hottest Female Golf Influencers Breaking Through

• Taylor Wiles – teaching short game, part of PGA pro squad. She’s big on tips and slow-mo analysis. Very digestible even for newbies. People appreciate that.
• Grace Lau – Asian-American voice, training and travel content. Super relatable. Her behind-the-scenes travel vlogs are low-key binge-worthy.
• Carly Booth – brings European flair and course reviews. Her aesthetic is always clean, pro-looking. And her gear reviews are tight.

These creators show swing drills side-by-side with punny tees, zipper-pouch merch. It’s relatable. It’s real. And they’re building brands far beyond Instagram. We’re talking books, fitness routines, even nutrition partnerships.

The Rise of Women Golf Influencers

Women bring that mix of toughness and relatability. They rant about slices, then go backstage—slide into Taylor’s DMs with questions. It’s this casual vibe that hits home. It’s also more lifestyle-driven than older golf media. Think: workouts, what’s in their gym bag, favorite recovery snack. All of it matters. And it pulls new people into the game.

When you make golf look doable, more people pick up a club. Simple as that. It’s the same crossover energy we’re seeing from creators in health and wellness, too. Want to see who’s leading that space? Check out the top fitness influencers to follow in 2025, they’re redefining what strength, accessibility, and influence look like this year.

How Much Do Influencers Actually Earn?

Depends. Micro-influencers (10k–50k followers) might get free gear plus $200–$500 per sponsored post. Some just do it for clout at first. But then they start realizing how valuable niche content is. Bigger names? Could be thousands per reel. Between sponsorships, ads, merch—they clear low five-figures monthly if they push consistently.

Crazy? Maybe. But golf’s expensive, niche—good knife-edge for monetization. Golf fans are older, more affluent, and brands love that. You don’t need millions of followers. You need 10,000 loyal ones. That’s it.

Real-Life Example

Let’s pretend there’s an influencer (we’ll call her Sarah Links). She has 60k followers:

• Two sponsored posts/month at $800 each
• Affiliate income, maybe $600
• YouTube ads, $400/month
• One clinic/day at $100 × 4 sessions = $400

Total ≈ $3,000 monthly. Not billionaire money, but solid for hobby-turned-side gig. And this doesn’t include long-term collabs or merch drops. That could spike income fast. Especially if something goes viral. One swing clip could mean 10k new followers overnight. Then everything changes.

Why Brands Care

Golf content is evergreen. People watch swing tips year-round. Even golf influencers female-focused, they open up new audience segments. Brands want that engagement plus fresh voice. Influencers offer authenticity over production. Cheaper than TV ads, more effective than banner clicks. It’s direct-to-golfer. And that’s gold.

The Challenges

• Algorithms flip overnight
• Engagement dips
• Pressure to perform (on-camera personality)
• Tour vs. casual—finding content balance

It’s not always glam. Late nights editing vids, waiting on brand payments… grind, but many enjoy the hustle. Still, burnout is real. Some disappear for weeks. That’s the hidden cost of being the brand and the content machine.

How You Could Start

1. Pick your angle: drills? fashion? recovery?
2. Post regularly—short clips, behind the scenes, course walks
3. Engage—reply to comments, do polls, host live practice sessions
4. Try a small merch run—stickers, tees
5. Pitch smaller brands—maybe local pro shop, start there

Consistency. Patience. Real-talk vibe. That’s it. You don’t need to be the next Paige. Just start posting and find your rhythm. Build something real. The rest follows.

Tools of the Trade

• Decent smartphone
• Tripod + mic
• Basic video editor (CapCut, iMovie)
• Analytics tracking
• Mailing list or Discord for VIP fans

None of this needs to be perfect. Start scrappy. Upgrade as you go. What matters is the content and your energy behind it.

Female-First Approach

Women creators bring those fun fashion hauls: “check out these golf skirts.” Then pivot to “oh by the way, three drills to crush your driver.” Nice mix. It’s real and unfiltered. Like a FaceTime call from a golf buddy. They’re breaking barriers and stereotypes. Making space. Building something new. And fans respect that.

The “Hottest Golf Influencers” Spotlight

When someone says “hottest golf influencers,” think more energy, confidence, a daily-grind kind of feel. They post reps at sunrise, clips of off-course training, share mistakes. It’s raw. Audience eats it. They look good doing it, sure. But it’s the commitment behind the post that resonates. You watch one, then two, then twenty clips. Next thing you know, you’re invested.

FAQs

1. How do golf influencers get started?
Usually with free content—phone clips, casual lessons. Over time they build audience, pitch small brands, then grow. It’s about momentum, not overnight fame.

2. Do female golf influencers earn as much as male ones?
Depends on niche and engagement. Some female creators actually out-earn male counterparts because they draw different audiences and brands. Plus, they often work harder at community building.

3. Can you make income just from affiliate links?
Yes, though requires volume. A few hundred a month from affiliate is doable if you test and share gear authentically. Trust is everything.

4. Do you need pro-level skills?
Not necessarily. Many people follow relatable intermediates who learn in real time. Authenticity often beats perfection. It’s all about sharing the journey.

5. Is golf influencer life glamorous?
Bits are fun—travel, gear. But also comes with editing, planning, self-marketing. It’s more balanced hustle than insta-vacay. And the grind never really stops.